Artificial Intelligence & Machine Learning , Fraud Management & Cybercrime , Next-Generation Technologies & Secure Development

Alphabet's Plans to Fight Election Misinformation With Jigsaw

Google Cloud CISO on Curbing AI-Driven Misinformation Campaigns
Mark Johnston, director, office of the CISO, Google Cloud

2024 is a major election year, with more than 50 countries going to polls - their political fate decided by more than 2 billion voters. However, the shadow of past electoral interference looms large, with instances of exploiting social media and technologies to sway election outcomes through misinformation tactics. This year, AI misuse generating deepfakes for misinformation campaigns is a top concern. Mark Johnston, director of the office of the CISO at Google Cloud, explained how Alphabet plans to help users keep an eye on misinformation campaigns.

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Alphabet, Google's parent company, has initiated measures aimed at countering misinformation campaigns through its technology incubator Jigsaw (formerly Google Ideas).

"Jigsaw uses a concept called 'pre-bunking' to drive awareness of what may happen - or different campaigns that may occur, which may be adversarial in nature," Johnston said. "Just as we taught users to understand what links not to click, we can make them aware of the new challenges that generative AI may drive in terms of misinformation and disinformation activities."

AT-led attacks are expected to increase in the absence of firm regulation, governance, frameworks, standards and AI safety laws.

"International bodies such as the ISO will allow organizations to look for areas they can bring baseline security into the way they deploy and operate generative AI services. That's going to bring value universally, where particular laws are sometimes constrained to one particular region," Johnston said.

In this video interview with Information Security Media Group, Johnston also discussed:

  • Improving security on the cloud;
  • The growing need for AI regulation and governance;
  • Curbing misinformation campaigns.

Johnston has nearly 25 years of security domain expertise across financial, government, telecommunications and education industries. He is credited for building Google Cloud's Security practice in Asia.

About the Author

Brian Pereira

Brian Pereira

Sr. Director - Editorial, ISMG

Pereira has nearly three decades of journalism experience. He is the former editor of CHIP, InformationWeek and CISO MAG. He has also written for The Times of India and The Indian Express.

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